Tchibo is a German coffee brand that combines coffee tradition with a modern retail model. The brand starts in Hamburg in 1949 and builds its early identity around the idea of sending roasted coffee by post. Tchibo is founded by Max Herz and Carl Tchiling, and the brand name comes from Tchiling and the German word for bean. Coffee remains the core passion of the brand throughout its development. Tchibo gradually opens its own stores and launches its first shop in Hamburg in 1955. The brand also expands into online retail and has operated an online shop since 1997. Today, Tchibo works with a multichannel system that connects stores, depot partners, and online sales. In addition to coffee, the brand offers regularly changing non-food collections and everyday products. Integrated coffee bars in many stores are also an important part of the brand experience. Tchibo presents itself as a family-owned company with a long history, strong coffee expertise, and a highly recognizable market presence.
