Caffè New York is an Italian coffee brand associated with espresso tradition and a distinctive flavor profile. The official brand history identifies 1930 as the starting point and describes the brand’s growth across later decades. The origin story is linked to Ugo Incerpi, owner of Bar New York, who bought a roasting machine in the early 1930s to offer his own coffee. The brand also states that the classic Caffè New York logo appeared in the mid-1930s and is still used today in a redesigned form. According to the official story, distribution expanded in the 1950s and 1960s to cafés and bars across Tuscany, and the Primeros blend was created. Today, Caffè New York presents itself as an international brand and lists countries including the Czech Republic and Slovakia on its website. The range includes whole bean coffee, ground coffee, capsules, coffee pods, and accessories for different preparation methods. Caffè New York is therefore a strong and trusted choice for home, office, and hospitality use.
